AI Rebels

Practical AI and the One-Click Shift: Making Tech Effortless ft. Derek Crager

• Jacob and Spencer • Season 4 • Episode 3

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Derek Crager, founder of Practical AI, joins AI Rebels to explain how voice is set to become the next one-click revolution. Derek shares his journey from industrial construction to Amazon, weaving in lessons about simplicity, usability, and the power of capturing tribal knowledge. We dive into how voice AI can transform the workplace by making expertise instantly accessible and breaking down barriers to learning. Derek also unpacks the “AI gold rush,” explaining why the real winners will be those building the tools rather than chasing hype. Whether you’re curious about the future of jobs, usability breakthroughs, or the practical side of AI, this conversation is packed with insights and humor.

https://www.linkedin.com/in/amazonleadership
https://www.practicalai.app/

hello everybody and welcome to another episode of the AI Rebels podcast we are very excited to be here with you I'm one of your co hosts Jacob and I am your other co host Spencer and today we have Derek Prager founder of Practical AI here with us today Derek thank you so much for coming on well thank you both I uh appreciate the invite it's a it's a tough uh it's a tough uh show to get on hahaha happy to have you it's true we're very selective hahaha that's right well Derek tell us so practical AI you're deep in the AI space how did you get here can you tell us a little bit about your story and what what brought you here well I came in a high school I got kicked out of the house and I was trying to go to college and went through an apprenticeship at the same time so I actually started out the apprenticeship had a job tied to it so that gave me some money so I stuck with that so first years of my life was uh in industry so industrial construction I would uh install vats at Eli Lilly that turns the insulin I would install car presses at Ford and GM and Subaru so I I worked on the floor with my hands doing these things uh for a few years I came what they call inside and I worked a W2 employee at in automotive manufacturing for about 15 years during that time I went from the floor to engineering to process engineering I moved on into learning side so I had about a 10 year gap in there where I built a real estate company largest of its kind in the state of Indiana where I'm from left that and got back into automotive and food manufacturing for about three years and I ended up about a half decade at Amazon and that's really what brought me here if we look back I got into this internet thing before you guys were born it it actually started hey were you were you born before 89 either one of you okay so internet no internet started at 89 and I got on and I was selling product in 1990 to 93 I was told that I was one of the first 100 online businesses out there but I was dense I was ignorant I knew nothing I sold product on five continents and when my uh manufacturer my distributor said hey we don't want you selling cause we discovered this internet thing in 93 I just said buy my inventory and I'm out I figured I'd saturated the market swear to god so um yeah right so I just want to throw that back in there for history cause I'm always looking back and thinking wow in 1999 I could have lost everything I made but I didn't make anything so I continue on till today but I spent time at uh at Amazon on the learning side and I was um fortunate enough to work with some people and I I have credit for building Amazon's highest rated training program ever that's globally and so I took that and I left Amazon January of 2024 and I started dabbling with this AI thing cause really we're in our second year of the consumer side where you know there's headlines about AI and I'm looking at this and AI it's the same wave we had when the internet came about so it feels to me like it's 1992 all over again and I'm thinking well I'm gonna grab my surfboard I'm gonna ride this one out I'm I'm not as stupid as I was before um I still have a ways to go so I'm looking that the uh it this AI wave it matches the internet wave and the internet um it really really didn't pick up steam until 2006 when uh we all got these mobile phones and we could anybody could could get on and have fun so uh we have about 15 years ahead of us before AI is really accepted across it takes about a generation so last fall I figured out that the success that I had at Amazon on the training side I'm I'm a trainer at heart I I'm a learner at heart it took me about 100 people that I worked with and just thousands and thousands of people hours to make this um learning program during uh 2021 and then on and beyond so last year I discovered I could use AI to do all the leg work the heavy lifting to um organize the knowledge and deliver it so I just saved using AI I saved thousands and thousands of people hours and I can do the same thing and deliver it to the right person at the right time when it's needed and that's that's just the most exciting thing in the world to me is to give people knowledge I mean truly truly empower people people to have answers to their questions that they might otherwise you know wander around on earth and and imagine I love this vision because it's it's very focused on like the current capabilities of AI and what they provide already I love I also love the companies that are clearly like you know looking building products with a you know a future in mind where these these models are two times is more powerful than they are now um but I'm always most fascinated by what people are doing with AI now that already directly applies cause I think that uh there's a lack of that represented uh popularly you know and so anyways love to love to hear that that is the the purpose and and vision behind Practical AI I noticed that you mentioned um stuff about neurodivergence and and ADHD and that was a particular interest to me because I am ADHD myself and I'd be I'd be interested to hear if your experience parallels mine where you found that uh AI provides a really good hack around those days where you just like your executive dysfunction is just not your your executive function is just not there you can't you can't get up and do stuff oh hundred percent I'm I'm leaning in on that one and my favorite tool is a a chat GPT project which you get the project with the 20 dollar a month and it's the best because it remembers things for me and and if I want to build something and it's like okay I gotta deal with all the details and then I just ADHD has me distracted and I'm going somewhere else well I never finish that one out so um with project I can say remember that thing I started yesterday well let's finish that out but let's let's let's make it blue or let's make it talk like an elf I don't know so it's it's a way to keep my memory intact through online I really think we're at the point where you know you pick your SCI fi genre and the uh the assistant is there to assist you and it's with us all the time and the tools yeah uh it they they help me out and I the AI for autistics uh.com community that you had mentioned on the intro um that's actually a non profit and we just sit around talking about how to leverage AI to get us past ourselves interesting yeah what what have been some of the applications of that that philosophy how are you using it which philosophy just like trying to help you get past yourselves you said like what what are ways you're doing that oh see I was distracted already well I uh Chad GPT project really helps me I've I've used it to map out my entire business and I say hey do this do that do something else I leverage it to uh to build out our web content I use uh oh gosh what am I using right now I'm using windsurf uh to uh build out our uh our um react type script uh you know full steam ahead can do anything website hopefully it can do anything I uh my first iteration I forgot to add mobile viewing ability to it so I just uh finish it up wrap it up and rebuilding the entire thing from scratch oh gosh but yeah the philosophy of having that tool there it's uh it's it's really it's really there it's reassuring I feel like I could do so much more totally I'd be yeah I'd be interested to hear are there are there other stories in your community uh excuse me community that you have found particularly noteworthy in terms of AI for autistics or or any of these other projects that you're involved in well we we talk a lot about just leveraging the tools like like we just did here we uh I I speak for a non profit uh I'm actually an alumnus of it of called Perseus College which is a educational based program and so they have me come back and every month I speak there and we talk about using AI you know pick your flavor it doesn't really matter revamping your resume you know if you want a job and uh using it to um create cover letters that match the job to your resume and then having yeah your resume be rebuilt uh using the job description and I always emphasize you know you don't want to create anything new if but you can use AI to use the word choices I mean you know open up a thesaurus right there's 60,000 words in there and the the common human if we have grasp of 3 to 5,000 that's a lot so just use the same wording that they're using there and that helps out so that's a that's another tool right there and then we also use AI to practice role play and I guess I'm still focused on that job search but there's yeah obviously you know there's there's more no I love that and I love this emphasis on the passing of knowledge I think there's such a trend especially in tech where people get their secret sauce and they don't want to share it they they want to it's it's the open source versus closed right it's it's this debate what's better and I just the more I the more I see of AI and what's possible I think the only way we're going to get where we need to go is a more open sourced approach I think both for models but also I think what you're talking about the these best practices these secret sauces we all develop as we share those out and help others implement those I think that's that's where we're gonna see AI start to be accepted like you said it might take 15 years but hopefully we can speed things up with the help of AI yeah you know you mentioned about you know not sharing or sharing and some 1960s lingo and I wasn't around in the 60s but you know the 60s lingo about the the man the man this the man that and and as you were describing this my thought is as soon as somebody hides their code right protecting themselves they don't want it to get out cause they're afraid they're gonna lose a dollar or a dime I'm thinking as soon as you make that decision not to share you're the man dude haha you gotta stick it to the man I love that well I'm curious as we're you know still on this topic of like neurodivergence how is that what benefits does that bring as you're working with AI have you seen whatever flavor of neurodivergence it is have you seen any unique benefits when working with AI versus maybe someone who's not neurodivergent yeah 100% I want to give a shout out to uh Doctor Nancy Doyle in the UK she has a website that she developed it's called genius within so genius within.org and there's a page on there that's what is neurodiversity and in that she talks about the concept of neurodiversity it doesn't explain who I am you are anybody is specifically it just it's just a bucket that we all fall into and people that are neurodiverse they can be autistic ADHD add and just because we have the same label doesn't mean we react in the same way so she has this thing she calls the spiky profile and the spiky profile if you can just imagine a um you know like an X y coordinate and and the graph it starts at one point and it's like a you know control graph it's it goes up and it goes down and it goes up and it goes down so those of us that are neurodivergent if we just talk about really any 10 personality or analytical traits or skill sets at all just you can put anything and everything on that to X axis the so called normal people and there really is no normal person but it's the average of all society is what we call normal and there's very few people that's the average of all society so she talks about the spiky profile where if the average of all society is just barely up and down um those of us that let's just say extreme uh neurodivergent we might be uh way down at the bottom on social acceptance or or recognizing social cues but then we're way up here at 2 and 300% on how well we focus and sometimes how well we focus gets us in trouble on uh the social cues again especially at work because uh let's say for example you have somebody that just knocked it out of the park and they just have this huge project success and then so their manager comes up to him and says that is fantastic I want you to present that to the board and now they go to the board and they just freeze and it's like and all of a sudden everybody thinks they're stupid and silly but nobody ever asks them are you okay in front of people so yeah there are people that are good in front of people and not analytical there are those that are analytical and not in front of people so it um it's it's really important to know that and have that awareness so you ask get back to your question and thank God I remembered hahaha but you ask about the value of that so um autistics for example a lot of us see patterns you know we pattern recognition and it it makes us feel ah at ease right when we see patterns so if we don't see a pattern we can create a pattern and when we create a pattern what we're doing we're creating consistency in whatever we're building and in technology consistency is key because now you can have something that's repetitive and if something's repetitive you can put a in you know you're going to get X out and depending on what it does you might be able to monetize that into a you know a Facebook or a Microsoft or or a Yahoo account yeah yeah I I found that I think in some ways being ADHD has made me more primed to accept and and embrace llms because like you know the idea of just connecting two seemingly unrelated ideas through you know a connection that may or may not be spurious is very very familiar to me right like you know you just jump around everywhere so I'd be curious to hear you you you the the heavy focus is on providing skills or excuse me teaching people how to leverage these tools um in pursuit of bettering themselves are there are there any applications that you're developing on top of this philosophy or is it mostly focused on kind of the the social community aspect at this point well it's uh the community side I say it's my personal life and the business side is you know we're chasing the nickel so on the community side uh however you define it I teach people using tools like windsurf and bolt and lovable and things like that how they can build games and applications and websites with no programming knowledge in their background and for those of us that are all over the place and we can't hold a job we really thrive when somebody gives us a task to do so if we just boil it down to the basics and just say look at all the businesses are out there in your community wherever you live that don't have a decent web page you don't even have to know how to program you don't even need to know WordPress you can go into one of these I guess vibe coding I didn't really buy into the vibe coding lingo but it was there for a second but this coding this coding without coding knowledge and just speak it into existence now it feels biblical right we're speaking things into existence that didn't exist before so they can actually go around and and through in about five minutes create a brand new website entirely for their local insurance agent the real estate agent whoever's in town and they can begin selling these and making money putting money in their own pocket and for the individual that has an esteem problem which is most of us once we get that acknowledgement and money is a great acknowledger right there right money and those pats on the back I get validated every time I use a credit card at the at the store have you ever watched the transaction it says it's valid so anyway that's the side part I'm killing it I'm crushing it but anyway it's a it's given the it's given the power to these individuals regardless of age we don't even discuss age and now they're creating things they're building things where where they might have had creativity before but they had no follow through or no tools so that's that's the biggest thing right there and that's on the personal side on the professional side we believe in the same thing if uh if we have a product that is we ask ourselves a question you know is it gonna help somebody is it gonna make somebody's day better at work or at home if it will then we build it if it won't then you know we're on to something else because I'm 58 uh last week so I mean I've I'm not here to create something new I'm here to do something better for the next generation they say if you look long term you plant trees so right now I'm planting trees I like them yeah yeah that's powerful I think that mentality is what's missing in so many realms of AI it's there's so much hype there's so much excitement of let's just try something new let's just do this for the sake of doing it and that vision I think is crucial and powerful so in that vein I know there's an emphasis on voice using voice with AI I I think I've seen you some of that being involved with what you're working on what is the motivation there of a voice interface rather than you know the traditional chat interface or dashboard or whatever it is well I um I I I I wanna slip this in that our AI technology is 50,000 years old our AI technology is older than anybody else's what are you talking about we just mentioned it voice so we use voice and voice and I think this might be more appropriate use of the term singularity but voice I think is a singularity point for AI not because they're gonna take over the world or the universe I mean you know let's think big just the world we got the whole Milky Way that to extend out there that AI could take over um but um there's a singularity point and there's a um in web speak we talk about two clicks one click zero click you know scale if we look at the you know what the one of the top five largest companies well it's Alphabet but Google right the Google homepage what is it it's simplicity it's it's just a bar with a click and then from my time at Amazon I Learned about the backstory of Jeff Bezos now in 1995 when Jeff Bezos started selling books online out of his garage I actually had hair back then um and I've I've got to know those were the days I've got a whole other story where uh where I was promoted just because I shaved my head but but that's a sidebar so I I can neither confirm nor deny the validation of that story um but when Jeff Bezos was um uh started he would just sell them books it was just an also ran company it was no better than anybody else there was a lot of better companies out there selling online up until he created his own singularity point and that's when he went to his death team and he said one they said what he said one click we want one click purchase at Amazon dot com we're going nowhere and the developer said well you know we got 11 clicks you know you're pulling our leg no one click so they left they came back and he goes you one click he goes no we got it eight clicks but that's the best we're ever gonna get it and it went back and forth this way up until the point even when it got down to two clicks two clicks that means there's twice as many clicks in the universe than is needed to purchase so if we take infinite clicks and cut it in half I'm told that's a smaller number but half of infinity infinity I that still seems like infinity to me it's just slower to get there but that's a whole mathematation uh sidebar but one click allowed Amazon to leapfrog the competition and back then Amazon wasn't even considered competition because they were just selling books but it allowed them to leverage um our time because isn't our time the most valuable thing in the universe and there's all these done for you programs and projects and I could build it at home and I love to watch the the DIY network but I'll never actually do it myself I'll go down and buy you know fill in the blank um because it's time so that singularity point with Amazon where it got to one click it made it so useful that people are buying there and now the last time I checked Amazon owns 57% of all retail sales in North America that's big that is big so you ask why we got into voice voice is that singularity point it's literally I mean my earliest recollection is the 1969 movie 2001 Space Odyssey I'm gonna throw a lot of keywords in your in your podcast today but when how was the virtual assistant we didn't even call them virtual assistants back then but how was the entity that spoke on the ship and that was in 1969 the conception and I'm sure there's SCI fi that had uh you know artificial intelligence as a an assistant before that but how good is artificial intelligence today I mean you ask can we chat yeah we can chat but how long does it take if we were having oh my god think about that next week I think you had to do your podcast in Braille oh man but imagine the attention span of your listeners if it just had our faces up here and then clicking and they had to wait for it once upon or a lazy fox jumped over the whatever it is when we think about typing we really don't think that it takes that long but it's it's an infinite amount if we don't have the patience to be there so right we remove all that barrier with voice AI if we can just speak up and say Alexa you know turn on Batman and it happens rather than where did I place that gosh darn remote and then by the time you find it and then you find out your internet's out and ah shoot then you're working with the uh network box and you find out it's the uh coax on the back of the modem and now it's like you know screw Batman I've got other things to do so it's that power it's it's like speaking to a genie yeah it's just speak it into existence and it's there and I'll I'll put a plug in for R a I I said it's 50,000 years in the making um but R a I we don't use an app we don't need internet our voice AI you don't need a laptop you don't need to get on the network our AI is so simplified that you can go over to great grandma's house get on her phone assuming it's still working dial a number you can talk to our AI over a phone made in 1928 interesting so it's that simplicity the simplicity of a Google and that singularity point of a one click purchase it's all here it's like talking to the genie and the genie talks back so it's cellular based it's phone based so how does well I guess first just like high level business questions how does that work business wise monetization does someone have to pay a subscription to be able to access it or how does that work yeah I'm learning all kinds of new words through my IP attorney ha ha it's uh licensing fee and then which gets you the opportunity and then uh buckets of meds OK interesting I'm fascinated is there currently 1A I'll call it persona is there one AI persona currently and is the plan to have multiple or is this a in fact a genie who can do everything well let me step back for a minute um have you heard predictions that in the next X number of years we're going to have like 360 billion um AIS you ever thought about what they mean by that what's your thought on what they mean by that yeah to me it's just serverless instances being spun up yeah yeah so you got a popcorn machine behind you right so I do I do indeed okay so imagine somebody comes up there and they don't know how to operate a popcorn machine you know god forbid if somebody's watching Idiocracy and that really comes to mind so what they're talking about when they say AI they're talking about putting a individual AI in every device around us that way we can walk up to our our air conditioner which we already can right with the cool temperature gauges and and talk to it and say hey you know make it 2 degrees colder etcetera but even to the point of talking to our blenders and a little AI that's dedicated and that's where we're at it's a we get away from the possibility of hallucination if we take the knowledge base that the LLM is working through and I uh you know LLM what hugging face has a million or a million and a half of now so it's not just the big people out there that have this yeah you can run this at home right now on on a pie you can run it at home on a pie but imagine if we just walk around and we touch something it says you know hi Derek how are you would you like a chocolate shake today or a strawberry shake and it's that interactivity and if I could walk up to a machine that I've never seen before in my life and it could be a kitchen machine or it could be industrial manufacturing a machine and I can just touch it and it comes to life and it takes me by the virtual hand and walks me through the startup the safety process what lights to look at uh what to feed in the front end and what I should expect to see come out the back end and the machine teaches me on the job no training department um there's something called the Ebbinghaus forgetting curve that says a guy named Ebbinghaus more keyword words 1880 1885 Ebbinghaus talks about um the the forgetting curve is once we learn something and we close that book assuming that's the way we Learned whatever medium it is within 20 minutes we've forgotten 50% of what we just Learned yeah within an hour we've forgotten 75% and within a day I think they said like 90% we forget when we come to do something and if it's job related it's like how do I do this again we're looking for reassurance we might have three to five steps in our mind but we don't know which order they go in and so we ask you know hey can you talk me through this this is my first time so those are the scenarios where our voice AI actually comes to the rescue and says hey I see this is your first time and start here go here do you have any other questions and the neat thing about it and this is where we've we've devised ours is that the power isn't in telling somebody how to do step one and then to go to step 2 and go to step 3 I mean'cause you can find that in a workbook you can find that and a placard on the side of a machine you can find that on YouTube video now YouTube video is great because it's like picture it feels like we're there with a person right because we see the person yeah and they're changing their brakes or or putting a belt on a washer washing machine so imagine that scenario where it feels like there's somebody in the room with you supporting you but only about 10% of tasks go as planned right the other 90% goes sideways I mean otherwise we wouldn't have the term did it go sideways on you or pear shaped right I mean all these right I mean that's that's a whole marketing uh channel for me right there just coming up with these you know fad words on explaining when things don't go right so in those situations our AI comes in there and uh runs a root cause analysis and says okay let's figure out what's going on so it does more than just regurgitate steps it understands the steps and it comes to you as a subject matter expert just like you would when you call a teacher when you call your cousin when you call your mom or dad hey grandma what was that chocolate chip recipe cookie again you know and it's somebody there to give you the confidence and make sure you have the knowledge to get it right the first time so when I told you you know imagine yourself in front of the machine and it teaches you we're doing that today and I love it that's fascinating it I I really like this cause uh something that I played around with a lot um and I'm still playing around with um is this idea of a new type of website you know where where it's entirely LLM generated UI and this is obviously not an original idea a lot of other people have had this idea but something that that has occurred to me is that these these UIs are probably not appropriate for a lot of apps where you know it's a predefined action flow that's not a very particularly deep app you know I don't need like an LLM UI generated UI for a for a light switch app on my phone right um but getting to the point these these interfaces would be and will be extremely useful for really information dense environments that require have like a really steep initial learning curve right so I really like the vision that you're pitching of of essentially objects with their own ontology and an ability excuse me to to not only provide you with you know the the placard steps on the side but it's also you know it's got some internal knowledge of of edge cases that it might run into it's got some internal knowledge of you know how to clean it it's got some internal knowledge of whatever right it's an interesting idea so right now is it is the product only just the uh bot that you can call or is it are you guys working on on building out versions of this that can be you know deployed to refrigerators already I mean you know uh obviously you know there's a lot more that goes into that business wise but just hyperbolically and hypothetically speaking yeah yeah well I spent a long time talking I never answered that question the first time you asked me did I so um yeah absolutely on our uh on our website if you or anybody is listening wants to visit I have 18 industries identified and we're filling pardon me we're filling in the knowledge gap so you ask do we have a uh you know a uh this AI once it gets out you know if it leaves am I out of business type of thing but we have the infrastructure set up it's it's multi layered to get past the hallucination issue and you you nailed it spot on when you said you know down to a specific ontology here because if when we narrow it down that tight you don't have the mistakes that you get out in the wild and it allows to keep the humans and honestly we're not an AI company we're a learning company that leverages AI and the biggest the biggest part of what we do is psychological because somebody is talking on the phone I keep doing this does anybody even know what this is that's like the old off the wall we're with you we're with you we've got our earbuds in right this is how we do it now we're not quite we're not quite too that young you know yeah yeah yeah hey Google hey Google call AI revolution no no not now I was kidding all right so um so we what we have what we developed is the infrastructure to lay this out and we have a personal mentoring uh version and then we have a high tech level one so it's Pocket Mentor and Pocket SME subject matter expert so you ask how many of these we have well you know you just go to AWS and you hit you know replicate compute and that's exactly where we're at right now and what we do is uh we fill those buckets when we uh contract with a company or non profit I hey any non profits out there come seek me out because I give this tech to you for free because wow I'm not gonna live that much longer you know compared to you guys but actually I just think it's a good thing to do right you see my shirt be kind here so yeah it's it's basically cookie cutter so it's cookie cutter on the the front end or the infrastructure the only the differentiator here is that knowledge that we're teaching so if it's in an industrial environment and we have machine a on operation line one well machine a might be a little bit different or a lot different than machine B so we'll have two different a I's two different phone numbers it's the same interaction I just tap and call or we actually leverage QR codes with the the tell connect a lot of people aren't aware that you can uh scan a QR code and it just populate your phone with a phone number so you can call right away so that way people can disregard even remembering these numbers so if it's an onboarding program for a company that QR code is at the front of their onboarding manual whether it's physical or virtual um we have the setup for schools K through twelve um if you could imagine yourself you know us with ADHD we didn't get any help at school because while the teacher is talking down the middle of the lane and 90% of the room is going uh huh yes Mrs Kellogg uh huh we're back there going well can we use it to take over the world you know can I walk my dog with it won't we drown I mean all these tangential thoughts and people called us crazy and um we were just literally thinking outside the box because our line you know we're we're at the edge of the uh you know six Sigma here we were asking these questions because we truly wanted to know so in the K through 12 environment we have a let's say a teacher teaching out of a workbook a math book English book science you fill in the blank each book if you can imagine with its own QR code so when the learner whatever their age you know zero to 105 if you're 106 we don't work for you but zero to 105 you scan that QR code and you can be sitting there looking at your book because this is the neat thing about voice AI to refer back earlier if I have to look something up and my my hands are busy looking something up I can't actually be doing it we do it this way don't we we have one finger on the page and we got the other hand over here and we need two more just to help us and who's holding the flashlight so in the K through 12 environment uh you know little Ricky or little uh Jamie Lee comes home and and she thought she knew it all but she has a question so either she goes to school the next day without her homework complete or she's not ready for the test or there's just one item that they just didn't get their whole day is shot their learning has stopped however you give them a chance to absorb the concept that Mrs Kellogg gave in math class and then once they get home they can run every Tangent every rabbit hole every euphemism you can think of the scenario and they can explore until their hearts content until they understand it the world was built when when we did this whole industrial revolution thing one size fits all meaning if you can work the machine you can do it but if you're too tall or too short you can't work the machine so you're out of a job and one size fits all is a way that HR companies do or HR companies but HR at companies do they say you have to fit the mold to work here you know we make jokes right going to Disney World or Kings Island or or filling the blank and you gotta be this tall to ride the ride and we use that in jokes all the time but the world has made that a thing one size fits all but if you don't fit so where we're at today we're at the one size fits one and that's where voice AI our voice AI can I can say definitively talks to you as an individual and if you have a slight different pacing a slight different vocabulary but you still understand the concept my AI will match you and regulate that conversation as your I love that hey right yeah yeah and that's where we're at so I I think I only listed three but uh it's it's like we have a we invented a paperclip what's the value of a paperclip if it's sitting in a box at the Office Depot it's two cents but if it's holding papers together that has the launch codes for you know our Mars launcher you know it's worth a billion dollars I really like the confluence of technologies used here you know you got you got yeah early 1900s with the telephone you got you know uh 2000 with QR codes and now 2020s with the AI voice hahaha I know it's just I feel like it's the bridge with yeah everything no I was I was gonna say I was I was slightly confused at what you were pitching at first but one once once you got into explaining that that's a really cool vision of like of you know you can start shipping these to machines right away just by slapping a QR code on that like that's that's that's really simple and really smart I like that a lot yeah I love the idea too of this is the stuff how personalized it is I know and just how accessible the the accessibility is just I love it and this is what yeah there's so so much of an elitist attitude I think often times with tech in general like oh I'm in tech I understand coding I'm in tech oh I'm an AI what do you do I I'm doing AI I'm doing AI and this is this just breaks all the barriers and it's like pick up your phone and call and the transfer of knowledge potential here is pretty incredible I think you might see a commercial sometime down the line as even grandma can do it okay I like it beautiful hey I love grandmas that's not a slight that's a positive we're growing yeah it's available to everybody so how is this like what's the process for you on the back end of this let's use the school example just because I can see that proliferating it is so many unique instances each grade has how many subjects how many books if each one has its own are you are you gonna have your own catalog of books for 3rd grade math that they can choose from or are you going to schools and they say hey here's what we use and you're internalizing that and creating unique instances of your AI yeah that's a great question and it doesn't cover just schools and it includes all opportunities to uh bridge this knowledge gap I just pick you know the Akashic records just those that word flew in my mind right now the Akashic records you know that that that imaginative knowledge base that that if you're spiritual you can tie into and you just know everything instantly that's where we're at with this so yeah if uh the decision on what that knowledge is is up to the organization we're working with uh we do not create information I mean nothing beyond our framework our framework is here to serve my IP attorney kept asking me is it software is it sass is it pass and she's just trying to understand it and it's just so simple it's like the first time a paper clip was invented what do I do with this I don't need it I can hold them papers together by my thumb and finger but the knowledge is based upon whatever that person desires so if it's a math teacher OK it's gonna be that math if it's a automotive manufacturer it's gonna be about that specific press or that generator so we don't we do not create the knowledge because one we don't know their subject so we take their subject and there's something called at least a manufacturing there's something called tribal knowledge and I don't know a replacement word for it today cause people don't use tribal well tribal's an English word anyway and now I'm going down a different rabbit hole but knowledge that is not documented well don't say undocumented well my gosh let's just throw out all kinds of SEO on your podcast today you're gonna have you're gonna have viewers after this coming from all sides of the globe I know they were talking about I don't know can spam but I digress again if I had hair I'd stay on track see you stay on track I used to have hair that long and and longer but that's when I still you know worked with my hands and anyway I had time anyway sidebar um the knowledge is based upon the target the goal that we want to teach so they decide what that is and what we do we give them an opportunity to record all of these tribal knowledge all this undocumented knowledge that that in a job situation if you have 10 people that you work with we all know who's the who's the doer you know sometimes we call him a kiss something or another but they get everything done because they've been doing it forever and then you have the people that have come in new that they're too shy to even ask because they were told there are stupid questions so somewhere between the most knowledgeable and the least knowledgeable is a way to uh document that knowledge and deliver it instantly through voice AI and for those individuals that do know it all that they're the ones that you come to for the answer those people are the doers and the doers they're ADHD because they don't have the patience to sit down and get this type out an SOP type out how you fix that compressor type out how you got that printer online they can't do that because their brain doesn't allow them to they have to be in the moment on the job so we just give them the phone and we put it in interview mode and I'm I'm doing this again sorry jazz hands okay so I had my Mountain Dew today um we we allow the most knowledgeable person to just talk through what they're doing I mean just talk me through it and we record and we've had transcription services you know for decades now even at the consumer level but it transcribes and it takes that and it organizes this new previously unwritten solution to you know it's 42 to everything that it's now documented for all 10 people on that team to use and another psychological side of this I told you our technology is 50,000 years old AI is maybe 40% of it 60% of it is psychology and how the uh the UX or the UI I don't even know what u to put in here anymore for this since his voice UV I got my uvs on but it's a chance for individual to ask those stupid questions even if they think they're stupid yeah and AI is not gonna judge them we program it to be patient to be kind we program it to be jovial we we ask our AI's configured to ask hey how's your day going right just to make sure and that they're on track and we are empowering that person to the point where they can accomplish any task even it's on day one that you know John Jacob Jingleheimer Smith has been there for 30 years and whatever career path if Jacob can do it then our new person can do it because they have this magic interface of voice it's like yeah talking to God if you're if you're uh if you're biblical or religious um if you're just you know Buddha I guess you're talking to spirit um I mean it's there's all these metaphors that are out there but that's what we're doing we have created that bridge Pocket Mentor is the bridge between the human and the Akashic records which is all the information in the world but from a practical standpoint hey practical AI we put guardrails on there and we put all that knowledge in a little box so the AI is accurate and it's not grabbing this made up stuff because it read it on it read it on Reddit right right I like this a lot cause uh Jake will tell you I talk about this a lot that um one of one of the things that I'm most excited for with with AI is the potential to record all of this pre previously unrecorded knowledge that that exists within you know the membrane of an organization even and not not necessarily even lives with one individual sometimes there's you know processes where one person knows one piece another person knows another piece and there's another person who knows that you gotta put those pieces together right um and so I think that that the potential of AI in this area is is a little bit underrated by people I mean look at what the the printing press did for alchemy right I this is another subject I harp on a lot right um without the printing press alchemy never evolves into chemistry and never becomes a true science there is untold potential in simply writing knowledge down and and maintaining that knowledge cause over time you know 10 years from now you know Spencer junior is gonna look at something I did and be like dad you idiot like you could have done it this way and innovation happens right um but the the record needs to be needs to come before true innovation can happen cause otherwise you're just kind of you're just kind of running in circles all day making sure to maintain the the current state of things oh hundred percent yeah if it's if it's documented it exists and you can iterate um I think it was Jack Welch and GE says you can't measure anything you don't track so um I've I've got to throw back the other direction into the past uh there's something called Da Vinci's notebook and I'm not talking about the band I'm talking about Da Vinci he literally when he was doing whatever he's doing he had a notebook multiple notebooks and he would just he had a random thought that wild thought I'm sure he was ADHD he would write it down and and store it away and he had a category set up so it might be years later he said oh kites or planes where was I oh here I am I'm already three steps into 10 of of of building my own flying machine and it was all there and AI just like you shared a moment ago AI taps us into that information and we started the show right talking about how we can just have AI tell us what we were doing yesterday cause I don't know yeah man it's amazing yeah yeah it's really really cool so what you know as we're kind of wrapping up here I'd be curious with this push for voice and accessibility and this transfer of knowledge what advice would you give people that aren't familiar with AI like how do people get up to speed how do people build trust in AI just I'm I'm curious your thoughts on this for those not like us who are so fascinated and involved in it every single day yeah we're so much better than the rest of us hahaha people gotta get get up with us come on that's gonna be the title of this episode AI rebels better than the rest of you here you go prove me wrong hello Chat GPT can you tell me how I'm better than AI rebels I want everybody to do that and comment on the on your post alright do it so advice so um we are 2 years into this AI technology wave and the AI technology wave it mirrors the internet technology wave and the reason that the internet blew up and became such a tool it wasn't porn no matter what you read on Reddit but it was the passing of information and it's that information you you mapped it out this person in Europe has Part A this person in Africa has Part B this person in Canada has Part C and if they never see each other that's as far as it goes but what if they combined all those parts and now they have a solution so it was the ability to communicate and what really excelled I mean I'm old enough to know pre internet when it took 5 days for an email message to get from the east coast to the west coast cause it made server drops that way and then once the internet came around and we had TCP IP um I mean we could literally do it in seconds it was seconds originally but we're shortening that iteration curve so I can say apple you can say Jack you know and we can just go back and forth but if we had to do that let's extrapolate backwards back to the point of you know writing letters and it was traveled across the world on steamship and horse it was literally months and months sometimes before that communication got through so if you're asking for a recipe for chocolate chips by the time you get that recipe from grandma you know maybe you're too old for chocolate chips and and you lost your teeth by then but what I would say is that it's 1992 all over again that internet wave showed us that it's gonna happen whether we want it to or not so yeah be at peace with it avoid looking for an AI answer if a simpler answer exists there's a razor or something I heard that that that's hahaha um but be patient don't try to build a solution for a problem you don't have and just know we're two years into it and everything can change in the next year the next two years and by the time we get 17 years into it like when was the was the like crescendo when people started uh having browsers on their mobile phones I mean that was right that was huge it was availability um when we get there you're already gonna have enough time to understand you everything that you need to know and it's it's gonna carry you along um don't worry about AI replacing a job there's been so many times throughout history whether it be the industrial revolution or when the telephone companies went from one operator literally putting I'm damn I'm using literally too much now I sound like a hippie chick I don't know um but there used to be operators they had to make every call right with physical wiring and when they automated that there was a big pushback saying oh my gosh we're gonna lose our jobs and we're gonna go hungry right well it turned out because those jobs were automated through computers those people that work those jobs got promoted they had better jobs on average and it created more jobs and the same thing is happening right now it's gonna create more and more jobs and they're gonna be self defining and it's gonna be organic so don't look at AI as I gotta do AI please never say I'm doing AI please never say I what do you do I work in AI oh well I I OK I work in O2 but I'll I'll leave I'll leave everybody with this example back in the true gold rush in Northern America when people were traveling out to California um 99% of people made no money the people that made the money were the ones selling the pickaxes and shovels so think about that be there to support it you don't have to buy into it and be patient love that yeah really good advice wise wise words Derek ha ha ha thank you for coming on if yeah thank you so much this was awesome our followers yeah this was fascinating if our followers want to follow you want to follow practical AI uh pocket mentor all everything you're working on what are the best channels to do that you can find me on LinkedIn just reach out if you got a question I'll answer I'm I'm available our website business website is practical AI dot app so practical AI just like it sounds an app like Apple Paul Paul and it's kind of interesting or ironic that our website is an app but our AI technology isn't and then uh yeah the third and final one is for the uh the neurodiverse among us and that is AI for autistics.com and that's f 0 r a I for autistics.com so thank you perfect awesome thank you so much for coming on stay in contact Eric thank you